![]() ![]() List featured snippets can be ordered or unordered, and you’ll see bulleted lists for both ranked and unranked items, features, and “best of” types of lists. Lists can be used to rank things, show the steps of a process, or identify different products. Here’s an example of a table featured snippet for the query “earnings for biggest tech corporations in the United States 2020:” Lists A large percentage of Google’s featured snippets are tables. This type of snippet helps users visualize data for different types of comparisons. These are for straightforward queries, where users are searching for the basic meaning of a word or concept: Table Here’s an example of a paragraph featured snippet that’s an answer box: This snippet provides users with a brief, practical definition or a brief bit of information on a topic.Ĭertain queries revolve around questions or seeking additional information. Paragraphs - Definitions, Answers, and More Over the next few sections, we’ll go over a few types of featured snippets and explain how Google uses them to present information. Understanding which type of snippet best fits your topic will help you organize your content and give it the best chance of being part of a featured snippet. There are a few types that Google and other major search engines use, depending on the type of information a user is searching for. This means that if a user clicks on your link (for something like product information), there’s a higher chance they’re looking to make a purchase.įeatured snippets aren’t one size fits all. Helps you weed out users not looking to buy: Featured snippets increase “no-click searches” (searches when a user doesn’t click any results) because users already find what they’re looking for. If Google chooses your website to be part of a snippet, it’s a good sign that content is valuable to readers. Indicates your content is effective, useful, and arranged well: Featured snippets help you evaluate your material. Over 40% of internet users perform voice searches every day on computers and mobile devices. Helps you capitalize on voice technology: Virtual assistants like Alexa, Siri, Google Assistant, and Microsoft Cortana typically use featured snippets to answer their users’ vocal search queries. They make users much more likely to accept you as a thought leader in your field. Increases your credibility: Featured snippets present your business as an authority on a subject. They can easily find what they’re looking for by clicking your featured link. ![]() Improves click-through rate (CTR): While the snippet gives users a simple answer for their query, they might be looking for more in-depth information. ![]() Here are a few benefits that featured snippets can have for your website: They’re the first thing a user sees when they perform a search. The idea is that users can skim the snippet to get a basic answer to their question without digging through a bunch of websites on the SERPs.įeatured snippet spots are important to you as a marketer because they grab a reader’s attention and increase the odds that they’ll visit your website. But why would you want your content to show up at the top of Google?įeatured snippets contain a link to the website they come from, and they generally (depending on the content and variety of other factors) increase the traffic to your website.Ī snippet box makes a Google searcher’s life easier by providing a concise answer for their query. That means “Position #0” is up for grabs. Google analyzes the query, attempts to tie its results to the user intent, and picks the best excerpt it can scrape from existing content to improve user experience. Rather, it pulls content directly from a webpage found in its index.īelow is an example of the featured snippet that pops up for the Google query “how to start a business:” Google doesn’t create content for featured snippets. It’s meant to be a short, quick answer for a user’s query. It provides a quick resource for users and shows up before the first result for a user’s query - often referred to as “Position #0.” ![]()
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